The Worcester Cultural Coalition (WCC) is a public-private partnership established in 1999 between the City of Worcester and twelve cultural organizations. Today membership stands at 75 organizations, accounting for more than 2.7 million visitors to Worcester in calendar 2015, up from 1.5 million in 2006. Its mission is to draw on Worcester’s rich and diverse cultural assets to foster economic revitalization, support active, creative engagement for all and promote a strong cultural identity for Greater Worcester.
AVATAR’s team of designers helped the cultural coalition create a brand that would help position them well to showcase the growing amount of artistic organization members to the New England area. it was important for the cultural coalition to have a brand that stood out and personified their artistic roots while still supporting the mission of public outreach for their members. Our designers work closely what’s the cultural coalition to create a fresh new look that would empower their members and bring new interest into the art groups that they represent.